Right now, Black Brand launched its line of motorcycle gear aimed squarely at the V-Twin/Cruiser industry, and you may possibly be wondering why you should care. Well, when establishing the line the people behind Black Brand did their due diligence and identified what they feel is a huge hole in the cruiser gear market. Any person on the cruiser scene is aware of the 800-pound gorilla of the V-Twin globe, and the Harley group does a pretty excellent job of dominating its corner of the market with properly-made clothes with its name emblazoned all more than it.
What about the riders who don’t ride that brand or the lifers who do but have practically nothing in widespread with the weekend warriors who sport the precise identical gear? Then there are the riders who are looking for the absolute cheapest gear they can uncover. You know, these pop-up no-name displays that populate parking lots near rallies.
Black Brand is stepping into that void and plans to fill it with gear that ranges from bargain-priced quality things to the higher-end riding apparel that numerous aspire to. What you won’t see, initially at least, is any motorcycles in their ads. The purpose is either insanity or genius.
Since riders have a tendency to be kinda tribal in their motorcycle choices, if you have Brand S or Brand Y, odds are that you associate with other riders of that brand and possibly that model. (MO’s parent organization runs net forums affiliated with hundreds of niche markets that cover just about every model of motorcycle. You can see the list here.) So, Black Brand doesn’t want to muddy the water by displaying a particular brand of bike in their marketing. Rather, Black Brand is promoting attitude and fun and style with its introductory line of gear featuring riders who embody how we see ourselves as motorcyclists.
We know they’re motorcyclists by the gear they’re wearing. So, why confuse things by placing a brand/model motorcycle in the advertisement that might turn off prospective consumers?
Not too long ago, Black Brand gathered motojournalists with each other to unveil a cross-section of the gear that will initially be presented to the public and to give a appear at exactly where the brand is heading. With jackets ranging from value-priced textile construction to higher-end technologically sophisticated leather or higher style, Black Brand appears to be coming out of the gate at complete throttle. As all too a lot of startups know, receiving the initial product out the door – although fairly tough – is the simple portion when compared to really getting established in the marketplace. Black Brand has the backing to get it from the initial unveiling by means of the potentially lean time of establishing itself as a quality brand thanks to the distribution and financial depth of Tucker Rocky. So, we’d count on Black Brand to be around for a great long while.
The selection of gear displayed by Black Brand ran the gamut from gloves to helmets to jackets. Although the gloves have been nicely appointed cruiser fare, the helmets and many of the jackets had notable attributes.
First even though, a list of the common jacket attributes because they illustrate the thought that went into their construction. All zippers are YKK products. Jacket liners are effortlessly removable and installable. The hang straps inside the jackets are sizable and reinforced by rivets to hold them from breaking when hung on a hook. Leather jackets function a six-year manufacturer’s warranty and textiles get 3 years. Finally, although this could not be an actual feature of the jackets, a donation will be produced to Houses for Our Troops for every jacket, vest, and chaps sold.
Each the Black Brand Fahrenheit KoolTek Jacket and the Fahrenheit KoolTek Perforated Jacket will retail for $ 451. (Literature buffs are smiling to themselves, proper now.)
An instance of the type of believed that went into Black Brand jackets can be discovered in the men’s Fahrenheit KoolTeK and Fahrenheit KoolTeK Perforated. Constructed of top-grain leather treated to resist the sun’s heat and stay about 20° cooler than traditional leather, the jacket has a lot going on beneath its clean, minimalist style. It utilizes D3O armor for protection and reflective trim in the back panel. The removable, complete-sleeve liner is windproof and packs small enough to fit in a jacket pocket. In addition to the aforementioned characteristics, the Fahrenheit KoolTeK Perforated has, as you might expect from the name, perforated leather all through the jacket.
A member of Black Brand’s Platinum Series, the Sheared Beaver Jacket will retail for $ 651.
On the women’s side, the Sheared Beaver Jacket shows how Black Brand is hunting to the luxury style planet for some of its inspiration. The sheared beaver in the name refers to the soft underlying layer of beaver pelt, which is utilized on the neck and wrists of this jacket. The rest of the jacket is constructed from best-grain sheep leather for its suppleness. The front, back, and shoulders are embroidered and consist of diamond-shaped rivets. Pockets for optional armor are incorporated. The jacket utilizes hip zippers to prevent it from riding up even though sitting on a bike. A beaver-cost-free jacket of the same reduce but with diverse embroidery and studs will be offered under the name of Brazilian Waxed.
The above jackets are examples of the premium, restricted-production Platinum Series that might not always be in production. For a a lot more price-conscious instance, the Street Team Jacket is a casual-searching item that offers the protection and functionality of a correct motorcycle jacket. Available in brown or grey, the textile jacket delivers D3O armor and discreet reflective piping for safety. Comfort is addressed by the zippered vents and sleeve length, and the simple to stow, removable liner. The exterior polyester has undergone water- and UV-resistant therapies.
The Black Brand Cheater .5 Helmet is available for just below the ton at a $ 99.95 MSRP.
Black Brand will also be getting into the helmet industry with its Cheater Series of DOT-legal head protection that appears like the fake beanies 1-percenters typically resort to wearing. (Yes, we at MO are aware that complete-face helmets offer better protection, but if BB is selling DOT-certified beanie helmets, we’re behind them due to the fact they will supply a lot more protection than a fake plastic one particular.) Black Brand has identified a way to make the Cheater helmets fit compactly, not producing the rider look like a mushroom, while nonetheless offering protection. The secret is making use of a distinct shell size for every helmet size and then making use of Composite Fusion Technologies to connect the shock absorbing liner straight to the shell. Cheaters will be available in half and 3-quarter possibilities and will have smaller sized sizes to accommodate females. The three-quarter helmets will also feature snaps for visors and bubble shields. Expect them to be available in June 2016.
Just this smattering of items from Black Brand has us hopeful that we’re witnessing the birth of a new motorcycle-oriented clothing line that expand the options for riding gear. The Black Brand products appear effectively believed out and the organization is supporting a veteran’s charity with its sales, so we’re happy to have them as possibilities for our apparel. To discover out far more about Black Brand, go to the company site, BlackBrandmc.com.
Black Brand Reveals Line of Moto-Clothes with Attitude
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