Ducati North America had a record sales year in 2015, promoting 12,132 total motorcycles in the United States, Canada, and Mexico. This represents a 14.1% boost more than the year prior.
All 3 nations reached historical sales levels, with the United States at 9,674 units sold (up +10%) and northern neighbor Canada at 1,458 bikes (up +12%). Mexico, thanks to the addition of new exclusive Ducati dealers, skilled considerable increases, with 1,003 motorcycles sold – a development rate of more than 85%.
In 2015, the leading models sold by the Bologna-based manufacturer in North America have been the new Scrambler line of urban naked bikes, the 148 horsepower 899 Panigale sport bike and the Monster 821.
“Our achievement in North America is the result of the challenging function of the whole Ducati organization and our network of devoted dealers,” Dominique Cheraki, outgoing CEO of Ducati North America mentioned in a press release. “I am proud of what we have collectively accomplished during the previous five years of my tenure and I’m enthusiastic of what the future holds for the brand.”
According to the Ducati press release, future growth is strongly anticipated in 2016 because much more than 45% of Ducati’s model line-up will be all-new offerings. Two new motorcycles in particular, the XDiavel and the Multistrada 1200 Enduro, offer the prospective to tap rider segments that were left untouched by any Ducati product in the past.
Riders will have the chance to attempt the XDiavel for themselves during Ducati’s “XDiavel Knowledge Tour,” which will visit far more than 15 cruiser hot spots, starting with Phoenix on February 20, by way of Daytona Bike Week and beyond. Ducati dealers will have XDiavel models offered for sale in their showrooms early this Spring.
The Multistrada 1200 Enduro will arrive at Ducati dealers in April and boasts a 19-inch front wheel and 7.9-gallon gas tank for extended distance riding. The motorcycle is also available with a variety of off-road accessories as properly as knobby tires and other features made for the avid dual-sport rider.
Ducati North America Sold Over 12,000 Motorcycles In 2015, Breaking Preceding Record
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