EBR Alterations Hands, Yet Once again, But What Does It Imply (Opinion) (Editorials) (News)

• February 2, 2016


• Dirck Edge

The insolvency proceedings of Erik Buell Racing began a roller-coaster ride for Buell owners and fans. A liquidation sale of the brand and its assets to one buyer has now fallen by means of, and a new buyer (Liquid Asset Partners) now apparently controls the fate of EBR.

Despite the fact that LAP has announced plans to make components offered, and even commence production of new motorcycles by the middle of March, we are skeptical that EBR is truly on the road to viability as a motorcycle brand. In element, this is simply because LAP appears to be a specialist in liquidating assets, not manufacturing motorcycles for an extremely competitive market place. Certainly, LAP seems focused on bringing the motorcycle brand to a point exactly where it can find a new investor to purchase EBR or finance its complete recovery. In other words, EBR has a lengthy way to go.

We undoubtedly wish them the best of luck, not only due to the fact of our respect for founder Erik Buell, but simply because we really think there is a marketplace for high functionality motorcycles provided by a U.S. manufacturer. When we tested the EBR 1190RX at Indy, we have been thoroughly impressed. In spite of this, the realities of competing in today’s motorcycle market place are stark, and daunting.

---

See much more of MD’s fantastic photography:

---

You can adhere to any responses to this entry through the RSS 2. feed. You can skip to the end and leave a response. Pinging is at the moment not allowed.

EBR Alterations Hands, Yet Once again, But What Does It Imply (Opinion) (Editorials) (News)