Cycle News Acquired by Powersport Media, LLC

The MAG Retail Group has  completely divested itself of its media holdings, as we can now bring you word with regards to the sale of Cycle News to the newly formed Powersport Media LLC company, which was founded by Sean Finley, Bryan Robb, and Jesse Ziegler.

In the interest of transparency, Asphalt &amp Rubber readers ought to be aware of the truth that Finely and Robb also own Digital Throttle, an marketing network that caters to the motorcycle and automotive industries, and that Asphalt &amp Rubber is one particular of Digital Throttle’s clientele, as is Cycle News.

Back to the matter at hand, the change in ownership for Cycle News is the second such alter in recent occasions, as Cycle News was sold to MAG close to the end for 2010.

Industry gossip suggests that this deal most likely saved Cycle News from following the fate of its sister publication, Motorcycle USA, which was shutdown final week.

Several insiders would have pegged Cycle News to see its doors shut just before MotoUSA, given that it struggled with site visitors and was rumored to be operating in the red.

Alternatively, the Cycle News team will stay intact, with Kit Palmer as Editor, Rennie Scaysbrook as Road Test Editor, and Sunny Kwon as Art Director, along with Cycle News’s usual cast of contributors.

“Like numerous motorcycle enthusiast, I grew up reading Cycle News and it has been exciting to function with the team over the past five years,” said Sean Finley, co-founder of Powersport Media.

“Cycle News serves a exclusive niche in the industry with the timeliest bike and solution critiques accessible and most in-depth racing and sector news coverage. The all-digital delivery aligns with media consumption trends and we have some exciting concepts to expand delivery possibilities and readership.”

It will be intriguing to see exactly where the Powersport Media takes Cycle News going forward, and if they can turn the publication into a healthful and lucrative home. We want them the best of luck.

Source: Powersport Media

Cycle News Acquired by Powersport Media, LLC