When we tested the 1190RX at Indy, we had been impressed. Erik Buell Racing had done it … made a competitive American superbike. Then it all went incorrect, and we believed EBR was gone.
The insolvency proceedings made far more than a single buyer, most recently Liquid Asset Partners, which promised to resume production. Out of the blue, we received the following press release earlier today stating production begins now, March 1. Have a look:
EAST TROY, WI – Get prepared to throw a leg more than the ‘American Sport Bike,’ turn the crucial, and twist the throttle! EBR Motorcycles resumes production beginning March 1 with a steady financial plan in location from Liquid Asset Partners. The new organization, EBR Motorcycles, LLC, will start off with production of 2016 1190RX and 1190SX motorcycles. The 1st bikes are scheduled to roll off the line March 17 with a Press Day for approved media. The public, Buell Nation, and EBR fans are invited to attend the EBR launch celebration on March 18 at the EBR motorcycle factory on Buell Drive in East Troy, WI. There will be free meals, an EBR team ‘meet and greet,’ tours of the production line, and other events at venues in the historic downtown village of East Troy, WI.
“This would not be possible with out the EBR team. All the credit goes to them for waiting out the storms for the duration of the final year,” stated Bill Melvin Jr. “Now the clouds have cleared EBR is in a position to shift into gear knowing that it has economic stability, a profitable multi-year plan, and a five-10 year vision. We feel there is nonetheless room for new partnerships or investment, but it is not vital. EBR is on solid ground and moving forward. We are turning the key and twisting the throttle!”
“I am really looking forward to the launch and the press day. I have committed my life to this and want to get the word out on how great our motorcycles are,” stated Erik Buell, Founder and CTO.
Ed Laben, Director of Sourcing mentioned, “It is so good to see the factory coming back to life! The power, talent, and enthusiasm of this group are unparalleled, and I cannot wait for the globe to see what’s coming down the road.”
The subsequent steps for EBR Motorcycles are to recognize the 2016 top US dealers and to perform closely with them for the re-launch. Riders can prepare to buy from these premier dealers, assisting to grow and solidify EBR Motorcycles in 2016. Information on EBR’s aggressive new 2016 MSRP, warranty for 2016 bikes, and plans for racing will be forthcoming next week.
New Management Positions at EBR Motorcycles Consist of:
- Steve Smith: Chief Executive Officer (CEO)
- Bill Melvin Jr.: Chief Economic Officer (CFO)
- Erik Buell: Chief Technical Officer (CTO)
- Kim Tordik: VP of Organization Operations
- Ed Laben: Director of Sourcing
- Dan Hurda: Director of Engineering
Any person interested in EBR Motorcycles or dealership possibilities need to visit www.EBR.com.
Any press parties interested in attending Press Day on March 17, please make contact with Marissa@LiquidAP.com.
Concurrently on March 18, assets excess to existing factory production will be sold via a public liquidation run by Liquid Asset Partners for roughly 30 to 45 days (excess machinery, equipment, tools, excess race assets, and excess components). This is a after in a lifetime opportunity to buy a piece of history at the factory level.
Any person interested in more information about the EBR partnership, investment opportunity, or purchasing assets that are excess to existing production must check out www.LiquidAP.com.
See far more of MD’s wonderful photography:
EBR Resumes Motorcycle Production Right now, According to Press Release (News)
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