From the Group Suzuki Press Workplace – February 9.
The MotoGP™ World Championship is a series that has huge relevance all about the world, becoming 1 of the most-followed and exciting sports. Every single occasion, from the winter tests to each 1 of the 18 races, gathers the interest of millions of fans who follow their champions at the circuits, watching on tv, reading the news or far more-and-a lot more critical in current years, by way of the web. It is a huge and continuous flow of news and pictures that starts at the circuit and spreads all about the globe. For this explanation the management of information and news is crucial, as properly as managing the promotional appearances of the riders. For this activity Group SUZUKI ECSTAR enrolled in their crew Italian Federico Tondelli, who is in charge of the management of press and communication activities.
Following the opening 2016 MotoGP™ test at Sepang, Malaysia final week, Tondelli reflects on his very first year with the team and looks forward to the commence of his second season with Team SUZUKI ECSTAR that kicks-off on March 20th at Losail International Circuit in Qatar.
What’s your story with Group SUZUKI ECSTAR?
“My background is in strategic communication and journalism. I’ve worked as strategic planner in digital and non-digital communication agencies and also was a contributor journalist for some Italian magazines and internet sites. My arrival in Group SUZUKI ECSTAR looked like anything that only normally happens in motion pictures the 1st time I met Davide Brivio, the Group Manager, was in 2013 in Misano, when it was too early to speak about the marketing and advertising crew. We left with the hope of maintaining in touch, but then in 2014 I took a break from the journalistic activity and we hadn’t any adhere to up. Then in February 2015 his call came as a coincidence, when I was fully re-preparing my individual and specialist life. This allowed us to draft a partnership in a really quick time, which means that in less than 15 days after the telephone get in touch with, I was flying to Sepang for the second test. It has been a extremely fast begin, it was my quite initial experience in a Factory MotoGP group and the activities were quite demanding, but I identified a quite specialist environment and numerous experienced folks who produced me really feel “in a family” very soon.”
What do you do exactly in the Group?
“Basically we could say that I am in charge of the execution of all the communication and PR activities of the Team, reporting to Davide Brivio. This can be summarised in two primary tasks media relations and on-line activities on social networks. The final a single is a continuous production of contents, mostly visual (as the videos are forbidden according to the common rule of the championship), which aims to involve the fans and followers in the Team’s life. The principal objective is to explain the “behind the scenes” in order to get the group closer and closer to its supporters. We started from zero and got good final results in our very first season with far more than 55k fans on Facebook and far more than 20k in between Twitter and Instagram, with peaks of more than two millions organic reach with some content material in distinct all those hashtagged with #MotoGPtech which was a new initiative by us. Specifically for a factory group, MotoGP™ is a automobile to market the Suzuki brand itself, therefore everything to do with public relations is handled by myself which means the set-up of all interviews and press releases, the distribution of news to journalists and the monitoring of what the media say about us. This part of the job offers with the production of content material but has a lot to do with diplomacy and you have to be not only a great writer but most of all an exceptional listener.
Assuming this was your first knowledge, how would you rate your 2015 season?
“To me becoming in Team SUZUKI ECSTAR is a matter of proudness as it combines my two passions, which are communication and motorbikes. I was not completely new to the MotoGP™ paddock as I had currently worked with a Moto2 team, but being in the premier class and in a Factory Team is fully one more story. The feelings and emotions changed so swiftly and deeply during the early months that I felt like a modest boat in a thunderstorm: I still don’t forget the total astonishment in my very first trip to Sepang as nicely as the sensation of overwhelming I felt when it came to racing the first round in Qatar. When you perform with such famous and really experienced group-mates you know you can rely on their assistance, but you are also conscious that you are requested to keep on their pace. Then race-right after-race every little thing becomes easier tiny by tiny, due to the fact right after you commence to better realize the dynamics every thing runs smoother. One particular of the very good factors with our group is that it is a really assorted crew but we all feel like a loved ones, working for the exact same goal and supporting each other. Of course the riders are two of the people I perform with most of the time and I identified in Aleix and Maverick two specialists they are each ambitious and the early results place them under the spotlight fairly soon, but they are usually offered to all media activities and this helped me in my day-to-day job a lot.”
What about the upcoming 2016 season?
“The 2015 season was a fresh commence for us. With Davide and Hatsumi – my colleague in the advertising division – we have set-up the fundamental strategy and activities, which was a excellent start off but now demands to boost in 2016. Let’s say that the communication office followed the identical approach as the technical improvement a initial year to start the engines and now it’s time to step up. Last season we got a lot of consideration from the fans and media, which is a good thing, but also a challenge. It was nice to see the affection to the Suzuki brand and the interest in our riders, but this also implies that now they are expecting even greater performances from me. Pretty considerably all of our activities had numerous strengths but also some weaknesses and while the engineers in Japan are operating on the technical evolution, right here in Italy we are performing the same with the marketing and advertising and communication support.”
A Day in the Life: Group Suzuki ECSTAR Press Guy Federico Tondelli
Hiç yorum yok:
Yorum Gönder